Product Experience

Tiffany Tsoi

Hi! I design products that move metrics and delight humans— aligning user needs with business strategy at every scale.

Creative Solutions

projects

ikea - checkout Revamp

Revamping IKEA's checkout process to enhance user experience and reduce cart abandonment.

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ikea - app Revamp

A UI revamp that improved IKEA's app rating from 1.8 to 4.7 stars.

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ikea - design sprint

User experience across continents: Is an Asia-Specific App necessary for IKEA?

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Dyson - website enhancement

Revamped the deals and checkout page to increase basket progression rate and conversions.

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